> ## Documentation Index
> Fetch the complete documentation index at: https://docs.concord.ad/llms.txt
> Use this file to discover all available pages before exploring further.

# Creating media plans

## Creating a media plan through Concord

Media plans are created by asking Concord. You can do this from the home chat or from a brand page.

```
"Create a new media plan for our Q3 back-to-school campaign 
under the Nike brand."
```

Concord will create the media plan and you can immediately start adding campaigns to it.

## Executing a brief inside a media plan

Once a media plan exists, paste or attach your brief directly in the chat. Concord will read the brief and build the campaign structure — IOs, line items, targeting, naming — according to your workspace instructions and the brief content.

```
"Here's the brief for this media plan: [paste brief]
Create the campaigns following our standard naming convention."
```

## Adding campaigns to an existing plan

You can ask Concord to add campaigns to any existing media plan at any time:

```
"Add a display campaign to the Summer Launch media plan — 
€10K budget, France, June 1–30."
```

## Organizing multiple media plans

Each brand can have multiple media plans. Use clear, descriptive names so Concord can reference the right plan when you're working across several at once.

**Good naming examples:**

* "Back to School 2025 — DE/AT"
* "Brand Awareness Q3 — France"
* "Holiday Push — November 2025"

<Tip>
  Attach your media plan brief as a file or paste it directly in the chat. Concord reads the full document and builds the structure — no need to re-enter every detail manually.
</Tip>