> ## Documentation Index
> Fetch the complete documentation index at: https://docs.concord.ad/llms.txt
> Use this file to discover all available pages before exploring further.

# Platform Actions Overview

> Understanding how Concord proposes and executes campaign changes

## What are platform actions

Platform actions are proposed changes Concord creates when you request campaign modifications. **No changes are ever applied to your campaigns until you explicitly approve them.**

## How platform actions work

<Steps>
  <Step title="You make a request">
    "Increase budget for my top performing campaigns by 20%"
  </Step>

  <Step title="Concord creates platform action">
    Detailed proposal showing exactly what will change and expected impact.
  </Step>

  <Step title="You review and approve">
    Examine the proposed changes and approve or reject.
  </Step>

  <Step title="Changes are implemented">
    Only after approval are changes applied to your DSP accounts.
  </Step>
</Steps>

## What platform actions include

Each action shows you:

* **Exact changes**: Which campaigns, budgets, or settings will be modified
* **Expected impact**: Predicted effect on key metrics like spend or reach

Changes are applied to your DSP accounts as soon as you approve them.

## Types of platform actions

### Budget and pacing

* Increase/decrease campaign budgets
* Reallocate spend between campaigns
* Adjust daily spending limits
* Extend or shorten campaign flight dates

### Targeting optimization

* Refine audience parameters
* Add geographic or demographic exclusions
* Modify device or placement targeting
* Update bid strategies and goals

### Campaign management

* Pause underperforming campaigns
* Resume paused campaigns
* Create new campaigns or duplicate successful ones
* End completed campaigns

### Creative optimization

* Rotate or pause creative assets
* Launch A/B tests between creatives
* Adjust creative frequency and sequencing

## Reviewing past submissions

Every platform action Concord submits stays on record. Open the History page in Settings to see a filterable log of all submitted actions across your workspace, with drill-down details and CSV export.

[→ View Action History](/features/platform-actions/action-history)

<Tip>
  Platform actions give you complete control over every change Concord executes. Review, approve, and it's done.
</Tip>