> ## Documentation Index
> Fetch the complete documentation index at: https://docs.concord.ad/llms.txt
> Use this file to discover all available pages before exploring further.

# Requesting Changes

> How to ask Concord for campaign optimizations and modifications

## Making effective requests

### Be specific

* ❌ "Create a campaign"
* ✅ "Create a prospecting campaign — \$30K budget, US, targeting 25-45 women, October 1–31, display and video"

### Provide context

* Paste or attach your media plan brief directly in the chat
* Include budget, targeting, dates, naming conventions, and any split logic
* Mention constraints or approval requirements upfront

## Common request examples

### Campaign creation

**Request**: "Create a campaign from this brief — targeting parents 25-45 in Germany, €20K budget, November 1–30, split by display and video."

### Campaign update

**Request**: "Extend the Back to School campaign by two weeks and increase the budget by \$5K."

### Budget reallocation

**Request**: "Move €5K from the Display IO to the Video IO on the Summer campaign."

### Performance check

**Request**: "Which campaigns are underdelivering this week?"

## Request types

### Execution requests

* Create campaigns from a brief
* Build IO and line item structure
* Apply naming conventions and targeting

### Edit requests

* Budget adjustments
* Flight date extensions
* Targeting refinements
* Status changes (pause, resume)

### Reporting requests

* Performance checks and delivery status
* Trend analysis on specific campaigns

<Tip>
  The more detail you provide upfront — brief, budget, targeting, naming — the less back-and-forth is needed before Concord can execute.
</Tip>