> ## Documentation Index
> Fetch the complete documentation index at: https://docs.concord.ad/llms.txt
> Use this file to discover all available pages before exploring further.

# Reporting overview

> How Concord fetches, analyzes, and visualizes campaign performance data.

## How reporting works

Concord connects directly to your DSP accounts to pull campaign data on demand. When you ask a performance question, Concord:

<Steps>
  <Step title="Fetches data from the DSP">
    Pulls raw delivery, cost, and engagement metrics from your connected DSPs for the requested date range.
  </Step>

  <Step title="Analyzes the data">
    Computes derived metrics, spots trends, and answers your specific question.
  </Step>

  <Step title="Renders charts in the conversation">
    Results appear directly in the chat as interactive charts with KPI cards. No separate reporting tab to navigate to.
  </Step>
</Steps>

## What triggers a report

You don't need to explicitly ask for a report. Any performance-related question prompts Concord to fetch data and render charts automatically.

<Accordion title="Examples that trigger reporting">
  * "How did the Summer campaign perform last month?"
  * "What's the CTR on the Display line items this week?"
  * "Which creatives are driving the most completions?"
  * "Is the campaign pacing on budget?"
  * "Compare video vs. display performance"
</Accordion>

## Data sources

| DSP          | Status      |
| ------------ | ----------- |
| Google DV360 | Supported   |
| Amazon DSP   | Supported   |
| Meta Ads     | Coming soon |

<Note>
  For Meta campaigns, performance data is viewed directly in Meta Ads Manager for now.
</Note>

## What data is available

Every report pulls a standard set of metrics across your campaigns, insertion orders, and line items.

**Delivery**

* Impressions, Clicks

**Cost**

* Media cost, total media cost, data fees, revenue

**Conversions**

* Total conversions, post-click conversions, post-view conversions

**Viewability**

* Viewable impressions, measurable impressions, average viewable time

**Video**

* Starts, first quartile, midpoint, third quartile, completions
* Audible & visible at completion (AVOC)

**Derived metrics**

* CTR, CPC, CPM, Video Completion Rate (VCR), Viewability Rate

## Data freshness

DV360 retroactively updates delivery data for up to 3 days. Concord always returns the most up-to-date figures available when you request a report.