> ## Documentation Index
> Fetch the complete documentation index at: https://docs.concord.ad/llms.txt
> Use this file to discover all available pages before exploring further.

# Google Ads Connection

## Setting up Google Ads connection

<Steps>
  <Step title="Connect account">
    Go to Settings → Connectors, click "Connect" next to Google Ads, and authenticate with your Google account.

    <Warning>
      A warning screen may appear after you try to connect. To continue, click "Advanced" then "Go to Concord".
    </Warning>
  </Step>

  <Step title="Select accounts">
    Choose which Google Ads accounts Concord should have access to. Only the accounts you select will be in scope. If you use a manager (MCC) account, you can select the accounts underneath it.
  </Step>

  <Step title="Confirm connection">
    Verify the connection shows as active on the Google Ads connector page. Data sync begins automatically.
  </Step>
</Steps>

## What Concord can do with Google Ads

* Sync campaigns, ad groups, and ads
* Create and manage Search and Performance Max campaigns
* Set bidding strategies, networks, and geo and language targeting
* Manage keywords, negative keyword lists, and ad extensions
* Create conversion actions and attach conversion goals to campaigns
* Generate performance reports, including video metrics like views, view-through rate, and CPV

<Note>
  YouTube video campaigns on Google Ads are in early access. [Contact us](mailto:support@concord.ad) to get them enabled for your workspace.
</Note>

## Data synchronization

* Campaign data syncs automatically — no action needed
* New campaigns appear in Concord shortly after creation in Google Ads
* Performance metrics update regularly