> ## Documentation Index
> Fetch the complete documentation index at: https://docs.concord.ad/llms.txt
> Use this file to discover all available pages before exploring further.

# What is Concord?

Concord helps you manage advertising campaigns across your DSPs through conversation. Instead of navigating complex interfaces, you describe what you want to accomplish, and Concord handles the execution.

## How it works

**Talk to the Concord Agent** → **Get recommendations** → **Approve actions** → **Changes applied to DSPs**

## Key concepts

<CardGroup cols={2}>
  <Card title="Concord Agent" icon="robot">
    Your AI assistant that understands campaigns, performance data, and business context to execute changes through conversation.
  </Card>

  <Card title="Platform Actions" icon="check-circle">
    Proposed changes that require your approval before being applied to your DSP campaigns.
  </Card>

  <Card title="Brands & Media Plans" icon="folder-tree">
    Auto-created from your DSP structure to organize campaigns around marketing objectives.
  </Card>

  <Card title="Campaign Management" icon="megaphone">
    Create, update, and manage campaigns across your connected DSPs from one place.
  </Card>
</CardGroup>

## Get started

<Steps>
  <Step title="Connect DSPs">
    Link your DV360 and Meta accounts to sync campaigns automatically.
  </Step>

  <Step title="Talk to the Agent">
    Ask about performance, request optimizations, or plan new campaigns.
  </Step>

  <Step title="Approve actions">
    Review and approve proposed changes before they're applied.
  </Step>
</Steps>

<CardGroup cols={2}>
  <Card title="Get started" icon="rocket" href="/introduction/getting-started" horizontal>
    Connect your first DSP and start using Concord.
  </Card>

  <Card title="Open Concord" icon="external-link" href="https://app.concord.ad/home" horizontal>
    Go to the app to chat and manage campaigns.
  </Card>
</CardGroup>