> ## Documentation Index
> Fetch the complete documentation index at: https://docs.concord.ad/llms.txt
> Use this file to discover all available pages before exploring further.

# How Concord Works

## The workflow

<Steps>
  <Step title="You make a request">
    "Create a prospecting campaign from this brief — \$30K budget, running November 1–30."
  </Step>

  <Step title="Concord analyzes">
    Reviews your brief, existing campaign structure, and DSP capabilities
  </Step>

  <Step title="Platform action created">
    Specific proposed changes with expected impact
  </Step>

  <Step title="You approve or reject">
    Review details and approve/reject before any changes
  </Step>

  <Step title="Changes implemented">
    Approved actions execute across your ad accounts
  </Step>
</Steps>

## What Concord understands

**Your campaigns**: Structure, budgets, targeting, creative assets, performance

**Business context**: Organisation instructions, brand guidelines, KPIs

**Platform capabilities**: DSP features and best practices (DV360, Meta, and more)

<Tip>
  The more context you provide about your brief and constraints, the better Concord executes.
</Tip>