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How reporting works

Concord connects directly to your DSP accounts to pull campaign data on demand. When you ask a performance question, Concord:
1

Fetches data from the DSP

Pulls raw delivery, cost, and engagement metrics from your connected DSPs for the requested date range.
2

Analyzes the data

Computes derived metrics, spots trends, and answers your specific question.
3

Renders charts in the conversation

Results appear directly in the chat as interactive charts with KPI cards. No separate reporting tab to navigate to.

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What triggers a report

You don’t need to explicitly ask for a report. Any performance-related question prompts Concord to fetch data and render charts automatically.
  • “How did the Summer campaign perform last month?”
  • “What’s the CTR on the Display line items this week?”
  • “Which creatives are driving the most completions?”
  • “Is the campaign pacing on budget?”
  • “Compare video vs. display performance”

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Data sources

For Meta campaigns, performance data is viewed directly in Meta Ads Manager for now.

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What data is available

Every report pulls a standard set of metrics across your campaigns, insertion orders, and line items. Delivery
  • Impressions, Clicks
Cost
  • Media cost, total media cost, data fees, revenue
Conversions
  • Total conversions, post-click conversions, post-view conversions
Viewability
  • Viewable impressions, measurable impressions, average viewable time
Video
  • Starts, first quartile, midpoint, third quartile, completions
  • Audible & visible at completion (AVOC)
Derived metrics
  • CTR, CPC, CPM, Video Completion Rate (VCR), Viewability Rate

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Data freshness

DV360 retroactively updates delivery data for up to 3 days. Concord always returns the most up-to-date figures available when you request a report.