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Platform connectivity does not mean every platform feature is covered. This page is the honest summary; each connector page carries the detail.

Advertising platforms

Universal rules

Two behaviours hold on every platform: Everything created lands in a non-active state — paused, draft, or disabled depending on the platform. Activation is a separate operation. See Testing without going live. Nothing is written before you approve it. See Platform actions.

Where to look for the detail

DV360

Connection, management, troubleshooting

Meta Ads

Connection, management, troubleshooting

Google Ads

Supported campaign types and create-time constraints

TikTok Ads

Audiences, targeting levels, Smart+, pause vs delete

Snapchat Ads

Formats, per-country availability, limits

If something you need is missing

Two different situations, and the connector pages distinguish them:
  • Not wired up yet — the platform supports it, Concord has not built it. Tell us: these are prioritized by demand. Contact support.
  • Not available from the platform — the platform’s own API does not expose it. The connector page says so rather than leaving you guessing.
Either way, the workable path is usually the same: do that specific step in the platform interface, and keep the rest of the workflow in Concord.