Advertising platforms
Universal rules
Two behaviours hold on every platform: Everything created lands in a non-active state — paused, draft, or disabled depending on the platform. Activation is a separate operation. See Testing without going live. Nothing is written before you approve it. See Platform actions.Where to look for the detail
DV360
Connection, management, troubleshooting
Meta Ads
Connection, management, troubleshooting
Google Ads
Supported campaign types and create-time constraints
TikTok Ads
Audiences, targeting levels, Smart+, pause vs delete
Snapchat Ads
Formats, per-country availability, limits
If something you need is missing
Two different situations, and the connector pages distinguish them:- Not wired up yet — the platform supports it, Concord has not built it. Tell us: these are prioritized by demand. Contact support.
- Not available from the platform — the platform’s own API does not expose it. The connector page says so rather than leaving you guessing.