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Where to chat with Concord

Home chat

Cross-portfolio insights

Campaign pages

Specific campaign optimization

Media plan pages

Multi-campaign coordination

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Example requests

Performance analysis:
  • “What are my top 5 campaigns by ROAS this month?”
  • “Why did performance drop last week?”
Optimization:
  • “Increase budget for campaigns with ROAS above 3.0 by 20%”
  • “Pause underperforming ad sets in my holiday campaign”
Planning:
  • “Help me plan a Q4 campaign with $100K budget”
  • “Create a media plan for our new product launch”

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Best practices

Be specific: “Improve ROAS to 4.0 while maintaining current reach” not “optimize my campaigns” Provide context: Include budget constraints, timing requirements, business objectives Start with analysis: Ask “What optimization opportunities do you see?” before requesting changes