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The workflow

1

You make a request

“Create a prospecting campaign from this brief — $30K budget, running November 1–30.”
2

Concord analyzes

Reviews your brief, existing campaign structure, and DSP capabilities
3

Platform action created

Specific proposed changes with expected impact
4

You approve or reject

Review details and approve/reject before any changes
5

Changes implemented

Approved actions execute across your ad accounts

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What Concord understands

Your campaigns: Structure, budgets, targeting, creative assets, performance Business context: Organisation instructions, brand guidelines, KPIs Platform capabilities: DSP features and best practices (DV360, Meta, and more)
The more context you provide about your brief and constraints, the better Concord executes.