The workflow
1
You make a request
“Create a prospecting campaign from this brief — $30K budget, running November 1–30.”
2
Concord applies your context and rules
Your Organization Instructions, the Skills relevant to the request, and the current state of the account.
3
A platform action is prepared
Every field that will change, before and after, grouped by submission and ordered by dependency.
4
Validation runs
Required fields, budget and date coherence, platform formats, and limits. Concord also applies the conventions carried by your Skills when it prepares the action.
5
You approve or reject
Nothing reaches your advertising platforms before this step.
6
Concord executes
Approved actions are applied through direct platform integrations, with a status per action.
What Concord works from
Your accounts — campaign structure, budgets, targeting, creatives, delivery, for every account in scope. Your operating rules — the Skills relevant to the request, plus your Organization Instructions. Platform knowledge — each Concord tool carries the fields, dependencies, business rules, and known constraints of the operation it performs.Go deeper
The execution model
Which layer does what: generative AI, purpose-built tools, deterministic execution.
How Concord sees your accounts
Scope, synchronization, and data freshness.
Skills
Reusable instructions, and how Concord picks the right ones.
Testing without going live
Everything Concord creates lands in a non-active state.