The workflow
You make a request
“Create a prospecting campaign from this brief — $30K budget, running November 1–30.”
Concord analyzes
Reviews your brief, existing campaign structure, and DSP capabilities
Platform action created
Specific proposed changes with expected impact
You approve or reject
Review details and approve/reject before any changes
Changes implemented
Approved actions execute across your ad accounts
What Concord understands
Your campaigns: Structure, budgets, targeting, creative assets, performance
Business context: Organisation instructions, brand guidelines, KPIs
Platform capabilities: DSP features and best practices (DV360, Meta, and more)
The more context you provide about your brief and constraints, the better Concord executes.
