The workflow
You make a request
“Increase budget for my top performing campaigns by 20%”
Concord analyzes
Reviews performance data and plans the optimal approach
Platform action created
Specific proposed changes with expected impact
You approve or reject
Review details and approve/reject before any changes
Changes implemented
Approved actions execute across your ad accounts
What Concord understands
Your campaigns: Performance, budgets, targeting, creative assets
Business context: Organization instructions, brand guidelines, KPIs
Platform capabilities: DV360 and Meta features and best practices
- DV360: Programmatic optimization, audience targeting, creative rotation
- Meta Ads: Social engagement, custom audiences, creative testing
- Cross-platform: Budget allocation, unified reporting, strategy coordination
The more context you provide about your goals and constraints, the better Concord’s recommendations will be.
