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What Skills are

Skills are reusable instructions. Each Skill is a short, named unit that captures one of your team’s recurring rules: how you label brands, the way you set up a TrueView line item, your QA checklist before launch, the columns you always want in a report. Save them once and Concord pulls in the right ones the moment they become relevant, so you stop typing the same thing in every chat. Every Skill stands on its own. You can read it, edit it, scope it, or turn it off without touching the rest — they are controlled organizational resources, not hidden personal memories.

How Skills work

1

A Skill is created

Either you write one in Settings, Skills, or Concord proposes one when it spots a recurring preference in your chats.
2

Concord loads the right ones on demand

When you start a conversation, Concord picks the Skills relevant to the brand and the question. Workspace Skills always apply; brand Skills only kick in for that brand.
3

The conversation already knows the rule

No need to repeat it in every chat, and the conversation says which Skills it applied. Edit or disable the Skill any time and the change is live in the next message.

Scoping a Skill

Each Skill applies to your whole workspace, or to a chosen set of brands, or to specific advertising platforms. Workspace-wide. Concord uses the Skill on every brand and every chat. Use this for rules that should always apply: company-wide naming conventions, governance, default report formats. Brand-scoped. The Skill is only loaded when Concord is working on one of the selected brands. Useful when only some clients follow a given playbook, or when a brand has unique constraints. Platform-scoped. The Skill only loads when Concord is working on that platform. Useful for a rule that is true of how you buy on TikTok but meaningless on DV360. When a narrower Skill conflicts with a workspace-wide one, the narrower Skill wins.

Built-in Skills

Concord ships a small set of built-in Skills that load automatically, so platform-specific behavior is correct out of the box. You don’t need to recreate these. They are read-only and always on.

Skills vs Organization Instructions

Your Organization Instructions are background carried in every conversation — a couple of sentences about who you are. Skills are loaded on demand, so you can keep many of them without weighing on every chat. Use Organization Instructions for context. Use Skills for rules: playbooks, checklists, platform habits, anything you reach for in only some situations.
Treat Skills like a teammate’s playbook. The more focused each Skill is, the easier it is for Concord to pick the right one at the right moment.