Skills are reusable instructions. Each Skill is a short, named unit that captures one of your team’s recurring rules: your naming convention, the way you set up a TrueView line item, your QA checklist before launch, the columns you always want in a report.Save them once and Concord pulls in the right ones when they become relevant, so you stop typing the same thing in every chat.Every Skill stands on its own. You can read it, edit it, limit it to some platforms, or turn it off without touching the rest — they are controlled organizational resources, not hidden personal memories.
Folders. Group Skills in folders — by advertiser, by platform, by topic — and nest folders inside folders. A folder carries a short description of what belongs in it, and Concord reads the folder before the Skills inside it.Platform limits. By default a Skill applies on every advertising platform. Use Limit to DSP to restrict it to some platforms — useful for a rule that is true of how you buy on TikTok but meaningless on DV360.Files. Attach reference files to a Skill, such as a naming template or a checklist.Version history. Every saved version is kept, and you can restore an earlier one.
Concord ships built-in Skills that load automatically, so platform-specific behavior is correct out of the box: the specifics of each advertising platform, what each platform’s reporting exposes, and how to write new Skills. They do not appear in your Skills list; the conversation marks them as built-in when they load.Concord can also publish managed Skills to your workspace. They cannot be edited or deleted. When a managed Skill has the same name as one of yours, it takes priority, and your Skill shows an Overridden by Concord badge — on specific platforms when the managed Skill is limited to them, in which case yours still applies everywhere else.
Your Organization Instructions are background carried in every conversation — a couple of sentences about who you are. Skills are loaded when relevant, so you can keep many of them without weighing on every chat.Use Organization Instructions for context. Use Skills for rules: playbooks, checklists, platform habits, anything you reach for in only some situations.
Treat Skills like a teammate’s playbook. The more focused each Skill is, the easier it is for Concord to pick the right one at the right moment.