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What are media plans

Media plans group campaigns around a shared objective, budget, and timeline. They sit between brands and individual campaigns in the Concord hierarchy. 
Brand
└── Media Plan
    ├── Campaign A
    └── Campaign B

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How media plans are created

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On first DSP sync

When you connect a DSP, each campaign is mapped to its own media plan — one campaign, one media plan. This keeps the initial structure clean and predictable.

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Created through Concord

After the initial sync, media plans can be created by asking Concord directly. There are no manual form fields — you describe what you need and Concord builds it. 
"Create a new media plan for our Q3 back-to-school campaign 
under the Nike brand."

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What’s inside a media plan

  • Brand association: The brand this plan belongs to
  • Campaign list: All campaigns organized under this plan
  • Files and assets: Briefs, creative documents, and references
  • Chat with Concord: Execute and update campaigns directly from the media plan page
The media plan page is your main workspace for campaign execution. Attach your brief here and ask Concord to build or update the campaigns within it.