Media plans group campaigns around a shared objective, budget, and timeline. They sit between brands and individual campaigns in the Concord hierarchy.
On first DSP sync
When you connect a DSP, each campaign is mapped to its own media plan — one campaign, one media plan. This keeps the initial structure clean and predictable.
Created through Concord
After the initial sync, media plans can be created by asking Concord directly. There are no manual form fields — you describe what you need and Concord builds it.
- Brand association: The brand this plan belongs to
- Campaign list: All campaigns organized under this plan
- Files and assets: Briefs, creative documents, and references
- Chat with Concord: Execute and update campaigns directly from the media plan page
The media plan page is your main workspace for campaign execution. Attach your brief here and ask Concord to build or update the campaigns within it.
Google Drive
If your workspace has Google Drive connected, Drive folders appear directly in the media plan sidebar. Browse nested folders inline without leaving Concord, and share any Drive file with the agent in one click.
Google Sheets are supported: the agent reads each sheet individually and can work with the data directly in the conversation.
Targeting lists
Targeting lists are shown in a separate card in the sidebar. Concord detects and links targeting lists automatically when you attach compatible files. 
