Making effective requests
Be specific
- ❌ “Create a campaign”
- ✅ “Create a prospecting campaign — $30K budget, US, targeting 25-45 women, October 1–31, display and video”
Provide context
- Paste or attach your media plan brief directly in the chat
- Include budget, targeting, dates, naming conventions, and any split logic
- Mention constraints or approval requirements upfront
Common request examples
Campaign creation
Request: “Create a campaign from this brief — targeting parents 25-45 in Germany, €20K budget, November 1–30, split by display and video.”
Campaign update
Request: “Extend the Back to School campaign by two weeks and increase the budget by $5K.”
Budget reallocation
Request: “Move €5K from the Display IO to the Video IO on the Summer campaign.”
Request: “Which campaigns are underdelivering this week?”
Request types
Execution requests
- Create campaigns from a brief
- Build IO and line item structure
- Apply naming conventions and targeting
Edit requests
- Budget adjustments
- Flight date extensions
- Targeting refinements
- Status changes (pause, resume)
Reporting requests
- Performance checks and delivery status
- Trend analysis on specific campaigns
The more detail you provide upfront — brief, budget, targeting, naming — the less back-and-forth is needed before Concord can execute.
