Making effective requests
Be specific with requests
- ❌ “Optimize my campaigns”
- ✅ “Improve ROAS to 4.0 while maintaining current reach”
Provide context
- Include budget constraints, timing requirements, and business objectives
- Reference specific performance issues or opportunities you’ve noticed
- Mention stakeholder approval processes or organizational preferences
Start with analysis
Ask questions before requesting changes:
- “What optimization opportunities do you see?”
- “Which campaigns are underperforming and why?”
- “How is my portfolio performing compared to benchmarks?”
Common request examples
Request: “Improve ROAS for my e-commerce campaigns”
What Concord will analyze: Current performance, audience segments, bid strategies, and budget allocation to identify optimization opportunities.
Budget reallocation
Request: “Move budget from underperforming campaigns to top performers”
What Concord will analyze: Performance metrics across campaigns to identify which should receive increased/decreased budgets.
Campaign scaling
Request: “Scale successful campaigns while maintaining efficiency”
What Concord will analyze: Which campaigns can handle increased spend without losing efficiency and the best scaling approach.
Request types
Analysis requests
- Performance reviews and insights
- Competitive analysis
- Optimization opportunity identification
- Trend analysis and forecasting
Optimization requests
- Budget adjustments and reallocation
- Targeting refinements
- Bid strategy modifications
- Creative rotation schedules
Strategic requests
- Campaign structure recommendations
- New campaign planning
- Media plan development
- Cross-platform coordination
The more specific and contextual your request, the more targeted and valuable Concord’s recommendations will be.
