What are brands in Concord
Brands represent your marketing entities and are the top-level organizer for media plans and campaigns in your workspace.
How brands are created
Brands are automatically created when you connect advertising platform accounts. Each advertiser in your connected advertising platform becomes a brand in Concord. Brand names are assigned automatically from the platform advertiser name.
What you can do with brands
From the brand page, you can:
- Chat with Concord in the context of that brand
- View media plans and campaigns under the brand
- Scope a Skill to the brand
Through Concord, you can ask to:
- Reassign which platform advertisers are linked to a brand
- Create a new media plan under a brand
- Get an overview of campaign activity for a brand
Brand-specific rules
When only one advertiser follows a given playbook — a naming convention, an exclusion list they require, a structure they expect — write it as a Skill scoped to that brand. Concord loads it only when it is working on that brand, so the rule applies where it should without weighing on every other conversation.
A brand-scoped Skill wins over a workspace-wide one when the two disagree.
When chatting from a brand page, Concord has the full context of that brand’s campaigns and media plans, making execution requests more precise.
