What are brands in Concord
Brands represent your marketing entities and are the top-level organizer for media plans and campaigns in your workspace.
How brands are created
Brands are automatically created when you connect DSP accounts. Each advertiser in your connected DSP becomes a brand in Concord. Brand names are assigned automatically from the DSP advertiser name.
Organisation
└── Brand (maps to DSP advertiser)
└── Media Plan
└── Campaign
What you can do with brands
From the brand page, you can:
- Chat with Concord in the context of that brand
- View media plans and campaigns under the brand
- Set brand-specific instructions
Through Concord, you can ask to:
- Reassign which DSP advertisers are linked to a brand
- Create a new media plan under a brand
- Get an overview of campaign activity for a brand
Brand instructions
Each brand can have its own instructions that supplement workspace-level instructions. Use these for brand-specific execution rules, naming conventions, audience preferences, or constraints.
See Brand Instructions for details.
When chatting from a brand page, Concord has the full context of that brand’s campaigns and media plans, making execution requests more precise.
