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Working with campaigns through Concord

Campaigns are managed from the conversation. Name the advertiser and the campaign, and ask Concord to create or update them:
“Create a prospecting campaign — $30K budget, US, targeting 25-45 women, October 1–31, split by display and video.”
“Extend the Back to School campaign by two weeks and increase the budget by $5K.”
“Move €5K from the Display IO to the Video IO on the Summer campaign.”
“Pause the underperforming line items on the Summer campaign.”
All requests create platform actions that you review and submit before anything is applied. Anything newly created lands in a non-active state — see Testing without going live.

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Audiences

Concord syncs the audiences that already exist in your ad accounts, so you can reference one by name instead of copying an id:
It can also create audiences on the platforms that allow it:
  • TikTok — saved audiences, lookalike audiences, and rule-based audiences
  • Google Ads — custom audiences built from keywords, URLs, or apps, including from a targeting list
  • DV360 — custom lists
On Meta, existing custom and lookalike audiences are referenced, and new ones are built in Meta’s audience manager. Customer-file and hashed-PII audiences are always built in the platform’s audience manager. Concord asks for your approval before it creates an audience. A newly created TikTok audience takes up to 48 hours to become targetable. Interests, behaviours, and hashtags are resolved by name against what your specific advertiser can target, so a value another account uses may legitimately come back unavailable for yours. See TikTok management and Snapchat management.

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Delivery estimates

On Meta, Snapchat, and TikTok, you can ask what a setup is likely to deliver before committing to it:
The estimate comes from the platform, for the ad account and targeting you are proposing. It moves with the optimization goal — the same audience estimated for reach and for conversions returns different numbers. Treat it as an order of magnitude for a go / no-go decision, not a delivery commitment. Useful for catching a budget and a targeting spec that cannot physically deliver before week one, and for comparing two targeting variants without building either.

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Deals and inventory

Concord lists the deals available on a DV360 advertiser, so you can reference them by name:
Delivery can be broken down by deal, which is the question a deal-heavy plan exists to answer:
Concord references the deals that exist on the advertiser. It does not negotiate, create, or modify them — those are set up with the publisher and appear after the next synchronization.

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Files

Attach briefs, creatives, and documents to the conversation. See Files in Concord.