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Campaign overview

Campaigns in Concord are automatically synced from your DV360 and Meta accounts. They maintain the same structure as your DSPs while providing unified management and optimization capabilities.

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Campaign organization

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Hierarchy structure

Brand → Media Plan → Campaign
Every campaign belongs to a media plan (strategic grouping) within a brand (marketing entity). This helps you understand context and coordinate related campaigns.

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Campaign status

  • Active: Currently running and spending
  • Paused: Temporarily stopped, can be resumed
  • Ended: Completed or permanently stopped
  • Draft: Created but not yet launched

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Finding and filtering campaigns

Use the campaigns page to:
  • Filter by status: Active, paused, draft, or ended campaigns
  • Filter by brand: Focus on specific marketing entities
  • Filter by media plan: View campaigns within strategic initiatives
  • Search by name: Find specific campaigns quickly
  • Sort by performance: Order by spend, conversions, or efficiency metrics

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Campaign details

Each campaign page shows:
  • Basic properties: Name, status, budget, flight dates, targeting summary
  • Performance metrics: Key data from DSP reporting (DV360 only)
  • Brand and media plan context: Strategic relationships and objectives
  • DSP connection: Direct links to native platform management

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Working with the Concord Agent

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Campaign-specific conversations

Each campaign page has Agent chat that understands the specific campaign context: 
"How is this campaign performing compared to similar ones?"
"What optimization opportunities do you see here?"
"Why did CTR drop yesterday and how can we fix it?"

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Requesting changes

Ask the Agent to modify campaigns:
“Increase this campaign’s budget by 25% and extend it two weeks”
“Exclude users who converted in the last 30 days”
“Optimize for better cost per conversion while maintaining reach”
All requests create platform actions that require your approval before implementation.

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Bulk campaign management

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Multi-campaign operations

Select multiple campaigns to:
  • Change status: Pause or resume campaigns simultaneously
  • Adjust budgets: Apply proportional increases/decreases across selection
  • Compare performance: Analyze metrics side-by-side
  • Request optimizations: Apply similar changes to campaign groups

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Media plan coordination

For campaigns within the same media plan: 
"Reallocate budget from underperforming campaigns 
in this media plan to the top performers"
The Agent considers campaign interdependencies and coordinates changes for maximum strategic impact.

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Performance monitoring

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Key metrics (DV360 only)

  • Delivery: Impressions, clicks, CTR, CPM
  • Conversions: Total, post-click, post-view conversions
  • Efficiency: CPC, cost per conversion, ROAS
  • Video: Completion rates, viewable time (for video campaigns)
Meta campaign performance must be viewed directly in Meta Ads Manager.

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Agent insights

The Agent can provide:
  • Performance alerts about significant changes
  • Optimization opportunities based on data patterns
  • Comparative analysis against similar campaigns
  • Trend identification and root cause analysis

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Creative assets and IOs

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Managing creative assets

  • Upload files: Add images, videos, documents to campaigns
  • Track performance: Compare creative variants with Agent analysis
  • Organize assets: Group by campaign component or test cohort

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IO document generation

  • Auto-generate: Create insertion orders from campaign parameters
  • Download: Get formatted documents for stakeholder approval
  • Track status: Monitor approval progress (managed outside Concord)

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Best practices

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Campaign naming

Use consistent, descriptive names: 
[Brand] - [Objective] - [Audience] - [Period]
Example: "Nike - Conversion - Runners 25-45 - Q4 2024"

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Regular optimization

  • Daily monitoring: Check performance and Agent recommendations
  • Weekly adjustments: Implement data-driven optimizations
  • Monthly reviews: Evaluate against media plan objectives

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Agent collaboration

  • Be specific about goals and constraints in requests
  • Review platform actions carefully before approving
  • Provide feedback on results to improve future recommendations
Use descriptive campaign names and organize them clearly within media plans. This helps the Agent provide better contextual recommendations and makes collaboration more effective.