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Where campaigns live

Campaigns are managed within a media plan. Open a brand, then a media plan, to see and work with its campaigns.

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Campaign status

  • Active — currently running and spending
  • Paused — temporarily stopped, can be resumed
  • Ended — completed or permanently stopped
  • Draft — created but not yet launched

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Campaign details

Each campaign shows:
  • Name, status, budget, flight dates, targeting summary
  • Performance metrics, on the platforms Concord reports on
  • A link through to the campaign in the platform’s own interface
Meta campaign performance is viewed directly in Meta Ads Manager for now. See Reporting by platform.

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Working with campaigns through Concord

From a media plan page, ask Concord to create or update campaigns:
“Create a prospecting campaign — $30K budget, US, targeting 25-45 women, October 1–31, split by display and video.”
“Extend the Back to School campaign by two weeks and increase the budget by $5K.”
“Move €5K from the Display IO to the Video IO on this campaign.”
“Pause the underperforming line items on the Summer campaign.”
All requests create platform actions that require your approval before being applied. Anything newly created lands in a non-active state — see Testing without going live.

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Audiences

Concord syncs the audiences that already exist in your ad accounts, so you can reference one by name instead of copying an id:
It can also create audiences on the platforms that allow it — custom and lookalike audiences on Meta, lookalike, rule-based, and saved audiences on TikTok, custom lists on DV360. Google Ads and Snapchat audiences are built in the platform’s own audience manager and referenced by Concord. Two constraints worth planning around: a newly created TikTok audience takes up to 48 hours to become targetable, and audiences generally cannot be edited — to change one, create a new one. Customer-file and hashed-PII audiences are always built in the platform’s audience manager. Interests, behaviours, and hashtags are resolved by name against what your specific advertiser can target, so a value another account uses may legitimately come back unavailable for yours. See TikTok management and Snapchat management.

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Delivery estimates

On Meta and Snapchat, you can ask what a setup is likely to deliver before committing to it:
The estimate comes from the platform, for the ad account and targeting you are proposing. It moves with the optimization goal — the same audience estimated for reach and for conversions returns different numbers. Treat it as an order of magnitude for a go / no-go decision, not a delivery commitment. Useful for catching a budget and a targeting spec that cannot physically deliver before week one, and for comparing two targeting variants without building either.

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Planned versus actual delivery

The delivery chart carries a Planned line next to actual delivery, and the table a Planned column. Each morning Concord snapshots what the flight should deliver that day: the budget still to spend, spread over the days still to run, read from the objective and the delivery already booked. It covers DV360 insertion orders, on the budget segment active that day. Pacing is measured on impressions when the budget type is impressions, and on spend in the advertiser’s currency otherwise. The history is built forward from the day it starts, so a period that ran before then shows actual delivery with no planned line.

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Deals and inventory

Concord lists the deals available on a DV360 advertiser, so you can reference them by name:
Delivery can be broken down by deal, which is the question a deal-heavy plan exists to answer:
Concord references the deals that exist on the advertiser. It does not negotiate, create, or modify them — those are set up with the publisher and appear after the next synchronization.

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IO documents

Ask Concord to generate an insertion order from the campaign parameters, for stakeholder sign-off:
It is built from what is actually configured rather than from the brief, so the document and the setup agree. An IO document is a snapshot — when the campaign changes, generate it again rather than editing the file. Pair it with the approval flow: build the setup, generate the IO for sign-off, then approve the platform action once the sign-off comes back. Nothing is live in the meantime.

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Files

Attach briefs, creatives, and documents to a campaign or its media plan. See Files in Concord.