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Where campaigns live

Campaigns are always managed within a media plan. There is no standalone campaigns view — navigate to a brand, then a media plan, to see and work with campaigns. 
Brand → Media Plan → Campaigns

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Campaign status

  • Active: Currently running and spending
  • Paused: Temporarily stopped, can be resumed
  • Ended: Completed or permanently stopped
  • Draft: Created but not yet launched

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Campaign details

Each campaign shows:
  • Name, status, budget, flight dates, targeting summary
  • Performance metrics (DV360 campaigns)
  • DSP connection for direct platform access
Meta campaign performance is viewed directly in Meta Ads Manager.

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Working with campaigns through Concord

From a media plan page, ask Concord to create or update campaigns:
“Create a prospecting campaign — $30K budget, US, targeting 25-45 women, October 1–31, split by display and video.”
“Extend the Back to School campaign by two weeks and increase the budget by $5K.”
“Move €5K from the Display IO to the Video IO on this campaign.”
“Pause the underperforming line items on the Summer campaign.”
All requests create platform actions that require your approval before being applied.

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Creative assets and IOs

  • Upload files: Attach briefs, creatives, and documents to a campaign
  • IO documents: Generate insertion orders from campaign parameters for stakeholder approval