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How brands map to DSP advertisers

When you connect a DSP, Concord automatically creates one brand per advertiser. The brand name is pulled directly from the advertiser name in your DSP. All brand creation and mapping is handled by Concord — there are no manual fields to configure.

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Changing advertiser assignments

To change which DSP advertiser is linked to a brand, ask Concord directly from the brand page:

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Merging or splitting brands

If your DSP structure has multiple advertisers that represent the same business entity, ask Concord to consolidate them:
For more complex restructuring, contact your account manager.

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Missing or duplicate brands

Campaigns not appearing under the right brand:
Duplicate brands for the same advertiser: Contact your account manager to consolidate duplicates, as these typically originate from duplicate advertiser structures in your DSP.
Any changes to brand-advertiser mappings take effect after the next DSP sync.