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How brands map to platform advertisers

When you connect an advertising platform, Concord automatically creates one brand per advertiser. The brand name is pulled directly from the advertiser name in your advertising platform. All brand creation and mapping is handled by Concord — there are no manual fields to configure.

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Changing advertiser assignments

To change which platform advertiser is linked to a brand, ask Concord directly from the brand page:

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Merging or splitting brands

If your platform structure has multiple advertisers that represent the same business entity, ask Concord to consolidate them:
For more complex restructuring, contact your account manager.

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Missing or duplicate brands

Campaigns not appearing under the right brand:
Duplicate brands for the same advertiser: Contact your account manager to consolidate duplicates, as these typically originate from duplicate advertiser structures in your advertising platform.
Any changes to brand-advertiser mappings take effect after the next platform sync.