Skip to main content

​
How brands map to DSP advertisers

When you connect a DSP, Concord automatically creates one brand per advertiser. The brand name is pulled directly from the advertiser name in your DSP. All brand creation and mapping is handled by Concord — there are no manual fields to configure.

​
Changing advertiser assignments

To change which DSP advertiser is linked to a brand, ask Concord directly from the brand page: 
"Reassign this brand to the Nike Running advertiser in DV360."

"Link the Meta ad account for Nike EMEA to this brand."

​
Merging or splitting brands

If your DSP structure has multiple advertisers that represent the same business entity, ask Concord to consolidate them: 
"Merge the Nike Running and Nike Trail advertisers under a single brand."
For more complex restructuring, contact your account manager.

​
Missing or duplicate brands

Campaigns not appearing under the right brand: 
"Why aren't my DV360 campaigns for Adidas showing under the Adidas brand?"
Duplicate brands for the same advertiser: Contact your account manager to consolidate duplicates, as these typically originate from duplicate advertiser structures in your DSP.
Any changes to brand-advertiser mappings take effect after the next DSP sync.