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Creating a media plan through Concord

Media plans are created by asking Concord. You can do this from the home chat or from a brand page. 
"Create a new media plan for our Q3 back-to-school campaign 
under the Nike brand."
Concord will create the media plan and you can immediately start adding campaigns to it.

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Executing a brief inside a media plan

Once a media plan exists, paste or attach your brief directly in the chat. Concord will read the brief and build the campaign structure — IOs, line items, targeting, naming — according to your workspace instructions and the brief content. 
"Here's the brief for this media plan: [paste brief]
Create the campaigns following our standard naming convention."

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Adding campaigns to an existing plan

You can ask Concord to add campaigns to any existing media plan at any time: 
"Add a display campaign to the Summer Launch media plan — 
€10K budget, France, June 1–30."

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Organizing multiple media plans

Each brand can have multiple media plans. Use clear, descriptive names so Concord can reference the right plan when you’re working across several at once. Good naming examples:
  • “Back to School 2025 — DE/AT”
  • “Brand Awareness Q3 — France”
  • “Holiday Push — November 2025”
Attach your media plan brief as a file or paste it directly in the chat. Concord reads the full document and builds the structure — no need to re-enter every detail manually.