Media plans are created by asking Concord. You can do this from the home chat or from a brand page.
Concord will create the media plan and you can immediately start adding campaigns to it.
Once a media plan exists, paste or attach your brief directly in the chat. Concord will read the brief and build the campaign structure — IOs, line items, targeting, naming — according to your workspace instructions and the brief content.
Adding campaigns to an existing plan
You can ask Concord to add campaigns to any existing media plan at any time:
Each brand can have multiple media plans. Use clear, descriptive names so Concord can reference the right plan when you’re working across several at once.
Good naming examples:
- “Back to School 2025 — DE/AT”
- “Brand Awareness Q3 — France”
- “Holiday Push — November 2025”
Attach your media plan brief as a file or paste it directly in the chat. Concord reads the full document and builds the structure — no need to re-enter every detail manually.
