Platform actions overview

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What platform actions are

Platform actions are the changes Concord prepares when you ask for a campaign to be created or modified. Nothing is applied to your campaigns until you submit them.

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How platform actions work

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What a platform action contains

A platform action is a field-by-field diff, not a summary. For every object it touches you see:

• The field, its current value, and its proposed value
• The object it applies to — campaign, insertion order, line item, ad set, ad group, asset group, ad, creative, keyword
• The operation — create or update

Actions are grouped by submission and ordered by dependency: an insertion order is created before the line item that lives under it, a campaign before its ad sets. That ordering is why a partial failure stays readable — you can see exactly which action in the group succeeded and which did not. Stopping, archiving, or removing an object is an update to its status, not a separate operation. See Testing without going live.

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Statuses you see

• Submitted — sent to the platform
• Failed — the platform rejected it; the card shows the error and a Retry button
• Canceled — canceled at your request, or by Concord
• Outdated — a newer version of the same action is available

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Everything created lands in a non-active state

Newly created campaign resources are created in a non-active state — paused, draft, or disabled depending on the platform. Activation is a separate update that you review and submit like any other. On Meta, Snapchat, and Google Ads this is enforced below the agent: a create action that asks for an active status is overridden. One exception: Google Ads does not accept paused App ads, so they are created enabled under a paused campaign, which holds delivery. See Testing without going live.

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Types of platform actions

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Budget and pacing

• Increase or decrease campaign budgets
• Reallocate spend between campaigns
• Adjust daily spending limits
• Extend or shorten campaign flight dates

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Targeting

• Refine audience parameters
• Add geographic or demographic exclusions
• Modify device or placement targeting
• Update bid strategies and goals

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Campaign management

• Pause underperforming campaigns
• Resume paused campaigns
• Create new campaigns or duplicate successful ones
• End completed campaigns

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Creatives

• Add, swap, or pause creative assets

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Before you ever see an action

Every platform action runs through validation before you see it — required fields, budget and date coherence, platform formats, and limits. See Validation checks.

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Reviewing past submissions

Every platform action Concord submits stays on record. Open Settings → History for a filterable log of submitted actions across your workspace, with details and CSV export. → View Action History