Customize how Concord behaves across your entire organization by providing context about your business, goals, and preferences.Instructions help Concord understand:
Use Insertion Orders to segment by format (Display / Video), geography, and buying type. Do not mix budget logics within the same IO.
Naming conventions:
Campaign name = exact name of the brief.IO names: country / format / objective / phase.Apply detailed taxonomy only at Line Item level.
Splits & allocations:
Any split with a percentage allocation:- If it impacts budget or structure → create separate IOs- If tactical within the same structure → create separate Line ItemsBudgets must be proportional to the defined allocation.
Governance:
- Never reallocate budget without explicit validation- If information is missing → ask before proceeding- Always talk to me in English
Be specific: Define your naming conventions, split logic, budget rules, and approval thresholds explicitly.Include constraints: Mention brand safety requirements, blacklists, audience rules, and compliance needs.Cover missing info: Tell Concord what to do when information is absent — ask for clarification, use placeholders, apply defaults.
Workspace instructions are the single most impactful way to ensure Concord executes exactly how your team works. Treat it like an onboarding document for a new team member.