Glossary

Concord’s object names do not map one to one onto every platform’s. This is the correspondence.

Concord objects

Term	What it is
Workspace	Your organization in Concord. One team, one set of shared instructions, Skills, and history.
Platform action	The reviewable unit of execution: a field-by-field diff of what will change, which you approve or reject.
Skill	Reusable instructions your team writes, organized in folders, optionally limited to some advertising platforms, and loaded when relevant.
Instructions	Standing context always applied: Organization Instructions for the workspace, and personal instructions in your Profile.
Scope	The set of advertisers and accounts the workspace can read and act on. A hard boundary.
Connector	A connection to an advertising platform, a measurement tool, or a workspace tool.
Targeting list	A named, reusable set of targeting values your team owns.
Automation	A task that runs on a schedule, puts its result in a conversation, and emails it to the people it is shared with.
Dashboard	A page of KPI cards and charts built from your campaign data, personal or shared with the workspace. Your Home is a dashboard of its own. See Dashboards.

Campaign hierarchy across platforms

Concord uses each platform’s own object names when working on that platform. What differs is the number of tiers.

Concord / Google DV360	Meta	Google Ads	TikTok	Snapchat
Campaign	Campaign	Campaign	Campaign	Campaign
Insertion order	—	—	—	—
Line item	Ad set	Ad group	Ad group	Ad squad
Ad group (YouTube)	—	—	—	—
Creative	Ad	Ad	Ad	Ad / creative

Two things to note:

The insertion order tier is Google DV360’s. Other platforms go straight from campaign to the targeting tier.
Performance Max on Google Ads has no ad group tier — the campaign holds asset groups directly.

Terms that mean different things in different places

Advertiser. On Google DV360 an advertiser sits under a partner. On Meta the equivalent is an ad account, on Google Ads a customer. Each is what you put in scope. Pause versus archive versus delete. These are not equivalent across platforms: a delete on TikTok and a removal on Google Ads are permanent. Concord pauses when you ask to stop or archive something, and checks with you before a permanent delete. See TikTok management. Audience versus targeting list. An audience lives on the platform and is referenced by Concord. A targeting list is a Concord object holding values your team maintains. See Managing campaigns. Owner. In Concord, the workspace’s owner role. Unrelated to who owns the platform accounts.

Roles

Role	Scope
Owner	The workspace owner. Same permissions as Admin.
Admin	Team, scope, shared instructions, and workspace Skills, plus everything a Member can do.
Member	Day-to-day campaign work within the scope admins have set.

See Roles and permissions.

Getting started

How Concord works

Reference

Concord objects

Campaign hierarchy across platforms

Terms that mean different things in different places

Roles

​Concord objects

​Campaign hierarchy across platforms

​Terms that mean different things in different places

​Roles

Concord objects

Campaign hierarchy across platforms

Terms that mean different things in different places

Roles