Setting up TikTok connection
1
Connect account
Go to Settings → Connectors, open TikTok Ads, click Connect, and authenticate with your TikTok Business account.
2
Put advertisers in scope
Back on the connector page, Concord lists the advertisers your account can reach. An admin turns on In scope for the ones the workspace works on and clicks Save scope. See Managing scope.
3
Confirm connection
The page shows Connected as with your account. Use the ⋯ menu to Reconnect or Disconnect.
What Concord can do with TikTok
- Sync campaigns, ad groups, and ads
- Create and modify TikTok campaigns and targeting
- Execute campaign changes and budget adjustments
- Generate performance reports
Data synchronization
- Accounts in scope sync automatically. Campaigns, ad groups, and ads updated since 1 January 2026 are backfilled when the account enters scope.
- New campaigns appear in Concord shortly after creation in TikTok
- Performance metrics update regularly