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Customizing brands in Concord

While brands originate from your DSP advertisers, you can customize them within Concord to better match your business structure and terminology.

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Editing brand details

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Basic information

1

Navigate to brands

Access the brands section from the sidebar navigation.
2

Select a brand

Choose the brand you want to modify from the list.
3

Update information

Modify the brand name, logo, or other details as needed. Changes apply within Concord while maintaining the DSP connection.

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Customizable elements

  • Brand name: Update to match your internal naming conventions
  • Logo and imagery: Add visual assets that represent the brand
  • Domain information: Associate with company websites or landing pages
  • Description and notes: Add context for team members and the Agent
Brand customizations in Concord don’t affect your DSP account structure. They only change how brands are displayed and referenced within Concord.

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Advanced brand organization

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Brand consolidation

Work with Concord support to:
  • Merge related DSP advertisers under a single brand
  • Split complex advertiser structures into multiple brands
  • Reorganize brand hierarchies to match your business structure

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Multi-DSP brand mapping

For brands that advertise across multiple platforms:
  • Map DV360 advertisers to the appropriate Concord brand
  • Connect Meta ad accounts to the same brand
  • Coordinate cross-platform campaigns under unified brand management
1

Identify cross-platform needs

Determine which DSP advertisers represent the same business entity.
2

Contact support

Work with your account manager to set up custom brand mappings.
3

Verify connections

Confirm that campaigns from different DSPs appear under the correct brand.

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Brand naming best practices

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Consistent terminology

  • Match internal names: Use the same brand names your team uses internally
  • Avoid acronyms: Unless they’re well-known within your organization
  • Clear differentiation: Make it easy to distinguish between similar brands

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Agent-friendly names

The Concord Agent works best with:
  • Descriptive names: “Nike Running” vs “Brand A”
  • Consistent format: Use similar naming patterns across brands
  • Context clues: Include product categories or regions when helpful

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Troubleshooting brand connections

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Missing campaigns

If campaigns aren’t appearing under the right brand:
Verify that the campaign’s advertiser in your DSP matches the expected brand connection.
Ensure your DSP integration is active and syncing properly.
For complex mapping issues, work with your account manager to resolve advertiser assignments.

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Duplicate brands

If you see duplicate brands for the same advertiser:
  • Check if multiple DSP accounts contain similar advertiser structures
  • Contact support to consolidate duplicate entries
  • Review your DSP account organization for clarity

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Requesting brand changes

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What you can do yourself

  • Update brand names and descriptions in Concord
  • Add logos and visual assets
  • Modify internal notes and context

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What requires support

  • Merge or split brand structures
  • Change DSP advertiser mappings
  • Complex cross-platform brand consolidation
Contact your account manager for:
  • Advanced brand restructuring beyond basic name changes
  • Multi-advertiser consolidation under single brands
  • Cross-DSP mapping for unified brand management
Changes to brand-DSP mappings may affect historical reporting. Contact your account manager before making significant organizational changes.
Plan your brand structure carefully upfront. While changes are possible, they can be complex and may affect reporting continuity.