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What Concord can do

  • Campaign management: create and update campaigns, insertion orders, and line items (display, video, audio, YouTube, Demand Gen)
  • Targeting: set targeting at line item level (ad group level for YouTube and Demand Gen), resolve locations and YouTube channels by name, and apply 1P and 3P audiences you name or identify
  • Custom lists: create and update custom affinity and intent lists
  • Budgets: reallocate budgets, adjust pacing and bid strategies
  • Reporting: performance reports, including conversions by Floodlight activity

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Not supported

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Reporting limits

  • Reports cannot reach more than about two years back. Older days come back empty.
  • Floodlight reports are capped at about 60 days.
  • Scheduled report exports are not available.

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Partners and advertisers

The partners and advertisers you see are the ones your Google account can reach. An admin chooses which are in scope from Managing scope. Putting a partner in scope covers every advertiser under it. Connection · Troubleshooting