DV360 capabilities
Once connected, Concord can:
- Campaign management: Create, modify, and optimize programmatic campaigns
- Audience targeting: Adjust targeting parameters and create custom audiences
- Budget optimization: Reallocate budgets and adjust bidding strategies
- Performance analysis: Generate detailed reports on campaign performance
- Creative management: Manage creative assets and rotation schedules
Data synchronization
Automatic sync:
- Campaign data updates every few hours for current performance tracking
- New campaigns and changes sync automatically
- Historical data backfills to provide comprehensive reporting context
Manual refresh:
- Use “Refresh” button to trigger immediate data sync when needed
- Helpful before important reviews or when troubleshooting discrepancies
- Particularly useful after making significant changes in DV360
Partner management
Viewing partners:
- See all DV360 partners associated with your account
- Check which partners are currently accessible to Concord
- Monitor partner connection status
Updating access:
- Add or remove partner access as your business needs change
- Refresh partner lists when new partnerships are established
- Manage permissions for individual partners
Troubleshooting
Connection issues:
- Connection failed: Try disconnecting and reconnecting the integration
- Sync delays: Check if there are temporary issues with DV360
- Permission errors: Verify your account has appropriate access levels
Data discrepancies:
- Refresh connection to trigger immediate data sync
- Allow time for recent changes to propagate from DV360
- Cross-reference key metrics directly in DV360 when precision is critical
Refresh your DV360 connection before important campaign reviews to ensure you’re working with the most current data.
