DV360 capabilities
Once connected, Concord can:- Campaign management: Create, modify, and optimize programmatic campaigns
- Audience targeting: Adjust targeting parameters and create custom audiences
- Budget optimization: Reallocate budgets and adjust bidding strategies
- Performance analysis: Generate detailed reports on campaign performance
- Creative management: Manage creative assets and rotation schedules
Data synchronization
Automatic sync:- Campaign data updates every few hours for current performance tracking
- New campaigns and changes sync automatically
- Historical data backfills to provide comprehensive reporting context
Partner management
Viewing partners:- See all DV360 partners associated with your account
- Check which partners are currently accessible to Concord
- Monitor partner connection status