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Setting up Google Ads connection

1

Connect account

Go to Settings → Connectors, click “Connect” next to Google Ads, and authenticate with your Google account.
A warning screen may appear after you try to connect. To continue, click “Advanced” then “Go to Concord”.
2

Select accounts

Choose which Google Ads accounts Concord should have access to. Only the accounts you select will be in scope. If you use a manager (MCC) account, you can select the accounts underneath it.
3

Confirm connection

Verify the connection shows as active on the Google Ads connector page. Data sync begins automatically.

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What Concord can do with Google Ads

  • Sync campaigns, ad groups, and ads
  • Create and manage Search, Demand Gen, and Performance Max campaigns
  • Set bidding strategies, networks, and geo and language targeting
  • Manage keywords, negative keyword lists, and ad extensions
  • Create conversion actions and attach conversion goals to campaigns
  • Generate performance reports, including video metrics like views, view-through rate, and CPV

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Data synchronization

  • Campaign data syncs automatically — no action needed
  • New campaigns appear in Concord shortly after creation in Google Ads
  • Performance metrics update regularly