Skip to main content

​
Supported campaign types

Performance Max campaigns have no ad group or ad tier: the campaign holds asset groups directly. Asset group creatives and audience signals cannot be changed after creation; create a new asset group instead.

​
App campaigns

App campaigns are built as the full tree: campaign, ad group, and app ad, with text, image, and video creatives. Pick the goal at creation, installs, engagement, or pre-registration, and Concord derives the bidding strategy Google requires for it. Constraints from Google:
  • App campaign targeting is location and language at campaign level, and audience lists at ad group level. Everything else is Google’s own optimization.
  • An app ad has no paused state: it is created enabled. The campaign and ad group are created paused, which keeps the ads from delivering until you enable the campaign.
  • After creation, you can change the name, status, dates, budget, and the target CPA or ROAS amount. The goal, the app, and the ad creatives are fixed.
An engagement ad group requires a user list, and can carry its own target CPA.

​
Video (YouTube) campaigns

  • Efficient reach and non-skippable reach use Target CPM; video views uses Target CPV.
  • Ads use an existing YouTube video or one you upload through Concord. Efficient reach and video views ads also need one to five square logo images.
  • Creation and edits are applied asynchronously and can take a moment to show up.
  • After creation you can change the campaign name, status, budget, end date, and frequency caps. The start date can change only until the campaign starts.
  • Video action campaigns, target frequency, audio, and ad sequence campaigns are not supported.

​
Account structure

A Google Ads connection exposes every customer your credentials can reach. Manager accounts (MCC) are expanded: the child customers underneath appear as accounts you can put in scope individually. Always confirm the currency on the account before quoting a budget back: it is set per customer.

​
What Concord can do

  • Create and update campaigns and ad groups, and create ads
  • Set bidding strategy and budget at creation
  • Manage keywords on ad groups
  • Attach existing shared negative keyword lists to a campaign (creating or editing a list is not supported)
  • Add sitelinks, callouts, and structured snippets
  • Set location, language, ad schedule, device, and negative keyword targeting
  • Resolve YouTube channels by name for targeting and exclusions
  • Create custom segments from keywords, URLs, or apps
  • Create website and offline-import conversion actions, and attach conversion goals to campaigns
  • Pull performance reports, including video metrics such as views, view-through rate, and CPV

​
Everything is created paused

Every campaign, ad group, and ad Concord creates lands in a paused state, except app ads (see above). Nothing delivers until you flip the status to enabled on each tier. Ads cannot be edited after creation apart from their status. To change a creative, create a new ad.

​
Bidding strategies

Manual CPC (with enhanced CPC), Maximize Clicks, Maximize Conversions, Maximize Conversion Value, Target CPA, Target ROAS, and Target Impression Share. Maximize Conversions, Maximize Conversion Value, Target CPA, and Target ROAS require conversion tracking on the account. Portfolio (shared) bidding strategies are not supported.

​
Set at creation, not editable afterwards

After a Search campaign exists you can change:
  • name, status, start date, end date
  • the linked budget amount
  • campaign-level targeting
You cannot change the campaign type, the bidding parameters (target CPA, target ROAS, impression-share settings, enhanced CPC), or the network settings. Changing any of those means creating a new campaign. On Demand Gen, campaign-level location, language, and device targeting cannot be set from Concord; manage it in Google Ads.

​
Networks

For Search campaigns, google.com is always on. Search partners can be enabled or disabled at creation. The Display network is always off.

​
Audiences

Concord targets user lists, affinity and in-market segments, and custom segments. It creates custom segments only. Editing or deleting an audience, and targeting a combined audience, are not supported.

​
Frequency capping

Available on Video campaigns only. On Search, Demand Gen, Performance Max, and App campaigns, Google manages frequency itself. Connection · Troubleshooting