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Connection requirements

Meta Ads integration is currently restricted to Concord team members with @concord.ad email addresses. Contact your account manager if you need Meta Ads access for your organisation.

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Setting up Meta connection

For eligible accounts:
1

Verify eligibility

Ensure your account meets the requirements for Meta Ads integration access.
2

Connect account

Click “Connect” next to Meta Ads and authenticate with your Facebook Business account.
3

Select ad accounts

Choose which Facebook/Instagram ad accounts Concord should access.
4

Configure sync

Set up automatic synchronization for campaign data and performance metrics.

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What Concord can do with Meta

  • Campaign management: Create, modify, and optimize Facebook and Instagram campaigns
  • Audience targeting: Adjust targeting parameters and create custom audiences
  • Budget optimization: Reallocate budgets and adjust bidding strategies
  • Performance analysis: Generate detailed reports on ad performance and ROI
  • Creative insights: Provide recommendations for ad creative and messaging

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Managing Meta ad accounts

Ad account selection:
  • View all available ad accounts from your Facebook Business Manager
  • Select which accounts Concord can manage and optimize
  • Update account access permissions as needed
Sync operations:
  • Campaign and audience data synchronizes regularly
  • Performance metrics update to provide current insights
  • Creative assets and ad sets sync for comprehensive campaign management
Meta Ads connection requires appropriate permissions in your Facebook Business Manager and eligibility verification by Concord.