Meta capabilities
Once connected, Concord can:- Campaign management: Create, modify, and optimize Facebook and Instagram campaigns
- Audience targeting: Adjust targeting parameters and create custom audiences
- Budget optimization: Reallocate budgets and adjust bidding strategies
- Performance analysis: Generate detailed reports on ad performance and ROI
- Creative insights: Provide recommendations for ad creative and messaging
- Product catalog search: Browse Meta product catalogs and search for products directly in chat
- Collection ads: Build Collection ads with Instant Experience canvases using your product set
Product catalogs
Concord can search your Meta product catalogs directly in chat. Ask for products by name, retailer ID, or category, and thumbnails appear inline so you can review what is available before building creatives. From there, ask Concord to build a Collection ad and it creates the Instant Experience canvas around your product set, selecting the hero image and product tiles for you.Data synchronization
Automatic sync:- Campaign and audience data synchronizes regularly
- Performance metrics update to provide current insights
- Creative assets and ad sets sync for comprehensive campaign management
- Product catalogs sync automatically once Meta is connected