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Meta capabilities

Once connected, Concord can:
  • Campaign management: Create, modify, and optimize Facebook and Instagram campaigns
  • Audience targeting: Adjust targeting parameters and create custom audiences
  • Budget optimization: Reallocate budgets and adjust bidding strategies
  • Performance analysis: Generate detailed reports on ad performance and ROI
  • Creative insights: Provide recommendations for ad creative and messaging
  • Product catalog search: Browse Meta product catalogs and search for products directly in chat
  • Collection ads: Build Collection ads with Instant Experience canvases using your product set
  • Native duplication: Copy a campaign, ad set, or ad with its creative and targeting intact
  • Creative previews: See an ad as Meta renders it, per placement, from the conversation

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Product catalogs

Concord can search your Meta product catalogs directly in chat. Ask for products by name, retailer ID, or category, and thumbnails appear inline so you can review what is available before building creatives. From there, ask Concord to build a Collection ad and it creates the Instant Experience canvas around your product set, selecting the hero image and product tiles for you.

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Duplicating an entity

Concord uses Meta’s own copy operation, so a duplicate keeps everything Meta holds on the entity, creative included, rather than being rebuilt field by field.
  • A campaign, ad set, or ad can be duplicated at any tier.
  • An ad set or an ad can be copied into a different campaign or ad set in the same ad account.
  • Copies are always created paused, and the source is left in place.
Ask for the copy first, then ask for the changes you want: those arrive as a normal platform action on the copy. Three things to know:
  • The destination has to be in the same ad account. Meta’s copy cannot cross accounts.
  • A duplicated ad’s creative gets a new post id, so a boosted post’s existing likes and comments do not carry over.
  • A duplicate cannot be renamed and re-targeted in the same breath. Duplicate, then update.

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Creative previews

The conversation sidebar carries a Creative previews card listing the Meta ads of the media plan you are working in. Open one and Meta renders the ad itself, with a switcher for each placement it supports, plus the shareable preview link you can send to a client. Only ads whose creative carries a thumbnail appear in the card. Previews are fetched from Meta when you open them, so they show the ad’s current state rather than a cached image.

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Data synchronization

Automatic sync:
  • Campaign and audience data synchronizes regularly
  • Performance metrics update to provide current insights
  • Creative assets and ad sets sync for comprehensive campaign management
  • Product catalogs sync automatically once Meta is connected

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Ad account management

All ad accounts are in scope by default. To add or remove accounts from Concord’s access, contact support@concord.ad.