Once connected, Concord can:
- Campaign management: Create, modify, and optimize Facebook and Instagram campaigns
- Audience targeting: Adjust targeting parameters and create custom audiences
- Budget optimization: Reallocate budgets and adjust bidding strategies
- Performance analysis: Generate detailed reports on ad performance and ROI
- Creative insights: Provide recommendations for ad creative and messaging
Data synchronization
Automatic sync:
- Campaign and audience data synchronizes regularly
- Performance metrics update to provide current insights
- Creative assets and ad sets sync for comprehensive campaign management
Manual refresh:
- Use “Refresh” button to trigger immediate data sync when needed
- Helpful before important reviews or when troubleshooting discrepancies
- Particularly useful after making significant changes in Meta Ads Manager
Ad account management
Account selection:
- View all available ad accounts from your Facebook Business Manager
- Select which accounts Concord can manage and optimize
- Update account access permissions as needed
Permission management:
- Ensure team members have appropriate access levels in Facebook Business Manager
- Monitor account permissions to maintain security
- Update access as team structure changes
Troubleshooting
Connection issues:
- Connection failed: Verify eligibility requirements and try reconnecting
- Sync delays: Check if there are temporary issues with Meta’s API
- Permission errors: Verify access levels in Facebook Business Manager
Data discrepancies:
- Refresh connection to trigger immediate data sync
- Allow time for recent changes to propagate from Meta Ads Manager
- Cross-reference key metrics directly in Meta for precision validation
Keep your Facebook Business Manager permissions current to ensure smooth data sync and campaign management capabilities.
